10 celebrities who went to twitter or publicly about companies and made them lose millions of dollars. (Elon Musk, Kylie Jenner, Rihanna, Donald Trump, and more)
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Celebrities have a lot of influence; that’s why they’re used to sell products. Celebrity endorsement is one of the best ways that companies can boost their profiles and increase sales. The bigger the celebrity, the bigger the impact. Alternatively, this means that celebrities can hurt companies if they decide to criticize them publicly. And the hurt can be significant - we means billions upon billions of dollars lost. Celebrities are so influential, especially in America, that a single tweet can affect a company’s stock position. Just a couple percent drop in stock means a heck of a lot in the financial world, and Snapchat knows this better than anybody. The company’s market value has been hurt by not just one, but two major celebrities in the past few months. Not all celebrities hurt companies through influence, however. Some do it by using companies’ services and not paying them back. The following video will show both of these instances.
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